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In my own burnout and depression after this — because it was soul-crushing — Amit was showing me that there is power in humor, there is power in levi… - Jennifer Aaker
" "In my own burnout and depression after this — because it was soul-crushing — Amit was showing me that there is power in humor, there is power in levity,” Aaker says. “I was seeing that if you don’t have enough humor and levity, you will burn out. That put me on a new research journey around understanding the behavioral science of humor — when and why it works.”
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About Jennifer Aaker
Jennifer Aaker (born January 15, 1967, California) is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. She is known for her research on time, money, and happiness. Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.
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Alternative Names:
Jennifer Lynn Aaker
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