Candor compels me to admit to support my view that jingles are less persuasive than the spoken word. It is based on the difficulty I always experienc… - David Ogilvy

" "

Candor compels me to admit to support my view that jingles are less persuasive than the spoken word. It is based on the difficulty I always experience in hearing the words in jingles, and on my experience as a door-to-door salesment; I never sang to my prospects. The advertisers who believe in the selling power of jingles have never had to sell anything.