Great companies have secrets: specific reasons for success that other people don’t see. - Peter Thiel

Talented people don’t need to work for you; they have plenty of options. You should ask yourself a more pointed version of the question: Why would someone join your company as its 20th engineer when she could go work at Google for more money and more prestige?

Pese a las historias de primerizos chefs de cocina convertidos en millonarios, la gente encuentra las participaciones poco atractivas. No son líquidas como el dinero en efectivo.

The most obvious clue was sartorial: cleantech executives were running around wearing suits and ties. This was a huge red flag, because real technologists wear T-shirts and jeans. So we instituted a blanket rule: pass on any company whose founders dressed up for pitch meetings.