knows it. They start with WHY in everything they say and do. - Simon Sinek

A business that makes nothing but money is a poor kind of business.

Instead of asking, “WHAT should we do to compete?” the questions must be asked, “WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?

So often, organizations get comfortable providing their core offerings and don't consider what other products, services or partnerships could help them live their WHY.