The person passionate about what he or she is doing will outwork and outlast the guy motivated solely by making money. - Reid Hoffman

A good mission and values statement should be specific and rigorous enough so that some competent players will feel a strong alignment, while others will understand that the company just isn’t a good fit. You may lose people who do not feel strong alignment with your company or group, but you want to lose those people — this allows you to build much stronger alignment with those who choose to join.

a company’s business model describes how it generates financial returns by producing, selling, and supporting its products.

All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA, and creation is the essence of entrepreneurship.