porque el verdadero precio del liderazgo es la disposición de anteponer las necesidades ajenas a las propias. - Simon Sinek

To quote my mother, "If your friends put their head in the oven, would you do that too?" Sadly, if Michael Jordan or Tiger Woods was paid to do just that, it might actually start a trend.

If people made only rational decisions, and did all the research before making a purchase, no one would ever buy a Mac. But of course people do buy Macs. And some don't just buy them—they love them, a feeling that comes straight from the heart. Or the limbic brain.

Las suposiciones, ya ves, incluso cuando se basan en investigaciones fundadas, pueden hacernos descarriar.