Don't find customers for your products, find products for your customers. - Seth Godin

The mass market is dying. There is no longer one best song or one best kind of coffee. Now there are a million micromarkets, but each micromarket still has a best.

"Sometimes, "never let them see you sweat," is truly bad advice. The work of an individual who cares often exposes the grit and determination and effort that it takes to be present.
Perfecting your talk, refining your essay and polishing your service until all elements of you disappear might be obvious tactics, but they remove the thing we were looking for: you."

Our job is to solve problems.
To solve problems for other people.
To make things better, by making better things.