For our world to be predictable and controllable, it must be mechanistic and linear in nature. But, the illusions of the behaviorists to the contrary… - Butler D. Shaffer

As the creators of sophisticated technologies, we have made ourselves increasingly machine-like; robotic servants of institutional systems we have been conditioned to revere, whose purposes we neither understand nor control, and of which we are afraid to ask questions. Our corporate-state world plunders, enslaves, controls and destroys us, all in the name of advancing our liberty and material well-being. Most of us are dominated by an unfocused fear of uncertainty, a longing for the security of emptiness.

The failure of the voluntary methods—whether in the form of codes of ethics or appeals to business ‘cooperation’—to effectively restrain such competitive conditions as price reduction, aggressive sales promotions, and challenges to a competitor's existing markets and clientele caused business leaders to turn to political methods to accomplish their objectives. Recalling Mancur Olson's analysis, where large groups are involved, ‘coercion’ or some other ‘special device’ is necessary to cause individuals to conform their behavior to what is in the interests of the group. It was recognized that the lack of effective means for enforcing restrictive agreements in the marketplace could be overcome by having trade practice standards enforced by political agencies that possessed the requisite coercive machinery.

During the years 1918-38, notions of economic autonomy and self-regulating market behavior confronted the forces of industrial concentration. Free competition-with attendant low prices and aggressive trade practices—was identified with the older, unstructured forms of organization characterized by smaller, self-governing business firms. An unrestrained marketplace brought with it the specter of incessant change, a condition that was unacceptable to those charged with the responsibilities of managing and preserving the assets and market positions of business organizations. In the confrontation between ‘individualism’ and ‘instituti6nalism,’ competition came to be identified with the decentralized, unstructured practices representing the past. Individual self-interest, with its decentralizing tendencies, had to be suppressed in favor of the emerging institutional order. The attack on autonomy was a defense of the new order: the institutionally dominant, centrally directed, collective society.