I think there's almost a belligerence - people are frustrated with their manufactured environment. We tend to assume the problem is with us, and not … - Jony Ive

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I think there's almost a belligerence - people are frustrated with their manufactured environment. We tend to assume the problem is with us, and not with the products we're trying to use. In other words, when our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

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About Jony Ive

Sir Jonathan Paul "Jony" Ive KBE, HonFREng, RDI (born February 1967 in Chingford, London), is a British industrial designer and the senior vice president of Industrial design at Apple Inc.. Two-time winner of the Design Museum's inaugural Designer of the Year award (2002, 2003).

Also Known As

Native Name: Jonathan Ive
Alternative Names: Jonathan Paul Ive Sir Jonathan Paul Ive Jony iPod
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Additional quotes by Jony Ive

It's sad and frustrating that we are surrounded by products that seem to testify to a complete lack of care. That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

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