The only way to get people to do anything is to recognize their importance and thereby make them feel important. Every person's deepest lifelong desi… - Keith Ferrazzi

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The only way to get people to do anything is to recognize their importance and thereby make them feel important. Every person's deepest lifelong desire is to be significant and to be recognized.

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About Keith Ferrazzi

Keith Ferrazzi is an American author and entrepreneur. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?

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