Life is beautiful not because of the things we see or the things we do. Life is beautiful because of the people we meet. - Simon Sinek

The problem was, they advertised their product as a "5GB mp3 player." It is exactly the same message as Apple's "1,000 songs in your pocket." The difference is Creative told us WHAT their product was and Apple told us WHY we needed it.

Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it.

And that's what trust is. We don't just trust people to obey the rules, we also trust that they know when to break them. The rules are there for normal operations. The rules are designed to avoid danger and help ensure that things go smoothly.