The image that creates this thinking gives rise to a feeling of evidence and a conviction that it is not based on reason. This kind of thinking expla… - Jacques Ellul
" "The image that creates this thinking gives rise to a feeling of evidence and a conviction that it is not based on reason. This kind of thinking explains the reaction we so often note among our contemporaries: when someone asks them to give the reason for their opinions, they answer: "It’s evident." This thinking, which creates prejudices and stereotypes, is the domain of the unquestionable. Obviously you cannot dispute with an image, and you cannot challenge the hero of a film. But this extends to the mental images produced by the film: there is no criticism or debate possible, because these involve differing methods of thought. What produces immediate assent cannot bear the discussion process. The conviction acquired in this way can only be attacked on its own ground: by other images.
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About Jacques Ellul
Jacques Ellul (6 January 1912 – 19 May 1994) was a French philosopher, law professor, sociologist, lay theologian, and Christian anarchist.
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Additional quotes by Jacques Ellul
It was impossible to keep up the great movement of inner and outer freedom initiated by Jesus. The proclamation “You are free through the Holy Spirit,” and Paul’s statement, “Everything is lawful,” were fine for a small, elite group in which everyone knew everyone else. But when it was a matter of thousands of new converts whose depth of faith could not be known, how could they be told that they were completely free to choose their way of life and decide their own conduct? They had to be incorporated and put under the authority of a head of each group, and the more numerous they became, the more sacred and complex this authority had to be. … The glorious freedom that is in Christ could not be tolerated. It was replaced by clear and strict commandments.
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Propaganda makes man serve.
Is obvious that propaganda must not concern itself with what is best in man — the highest goals humanity sets for itself, its noblest and most precious feelings. Propaganda does not aim fo elevate man, but to make him serve. It must therefore utilize the most common feelings the most widespread ideas the crudest patterns, and in so doing place itself on a very low level with regard to what it wants man to do and to what end - Hate, hunger, and pride make better levers of propaganda than do love or impartiality.
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