The advertising industry's prime task is to ensure that uninformed consumers make irrational choices, thus undermining market theories that are based… - Noam Chomsky

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The advertising industry's prime task is to ensure that uninformed consumers make irrational choices, thus undermining market theories that are based on just the opposite.

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About Noam Chomsky

Avram Noam Chomsky (born 7 December 1928) is an American linguist, analytical philosopher, cognitive scientist, political analyst, human rights activist and anarcho-socialist.

Biography information from Wikiquote

Also Known As

Birth Name: Avram Noam Chomsky
Alternative Names: A. Noam Chomsky Chomsky
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Additional quotes by Noam Chomsky

Perhaps this is an obvious point, but the democratic postulate is that the media are independent and committed to discovering and reporting the truth, and that they do not merely reflect the world as powerful groups wish it to be perceived. Leaders of the media claim that their new choices rest on unbiased professional and objective criteria, and they have support for this contention in the intellectual community. If, however, the powerful are able to fix the premises of discourse, to decide what the general populace is allowed to see, hear, and think about, and to “manage” public opinion by regular propaganda campaigns, the standard view of how the system works is at serious odds with reality.

One of the functions that things like professional sports play, in our society and others, is to offer an area to deflect people's attention from things that matter, so that the people in power can do what matters without public interference.

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One of the great achievements of the doctrinal system has been to divert anger from the corporate sector to the government that implements the programs that the corporate sector designs, such as the highly protectionist corporate/investor rights agreements that are uniformly mis-described as "free trade agreements" in the media and commentary. With all its flaws, the government is, to some extent, under popular influence and control, unlike the corporate sector. It is highly advantageous for the business world to foster hatred for pointy-headed government bureaucrats and to drive out of people's minds the subversive idea that the government might become an instrument of popular will, a government of, by and for the people.

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