When you’re in the GAIN, you transform your experiences. In the GAP, you compare your experiences to other people’s, and feel worse off as a result. You don’t take ownership of your experiences, but instead, you distance yourself emotionally from them, which ends up creating debilitating trauma of varying degrees.

Being in the GAIN means you measure yourself backward, against where you were before. You measure your own progress. You don’t compare yourself to something external. You don’t measure yourself against your ideals.

A fundamental aspect of being in the GAIN is to live your life in a self-determined way. You stop living in the GAP and measuring yourself based on ideals, but rather live based on clear measurables that you yourself have chosen.

When you’re in the gain, you’re never measuring yourself against anything external. You’re only measuring yourself against yourself. More directly, you’re measuring

An experience only becomes valuable and useful once you’ve transformed it into a GAIN.

When you focus on the GAIN, you and everyone around you are transformed.

If you're just going to be like everyone else, why are you even doing this? If you merely replicate competitors, there's no point for your existence. Even if you wind up losing, it's better to go down fighting for what you believe in instead of just imitating others.

Everything in life happens FOR you, not TO you. Nothing can stop you so long as you transform every experience into a GAIN.

If you only do what others have already done, you will only feel what others have already felt. However, if you choose to achieve something that no one has ever done, then you will have a satisfaction that no one else has ever had.

People can copy your products, but nobody can copy the way you drive emotion.

Escape competition through authenticity.” Basically, when you’re competing with people, it’s because you’re copying them. It’s because you’re trying to do the same thing. But every human is different. Don’t copy. [78]

Playing catch-up with the competition can only ever help you make incremental gains. It will never help you create something new.

Being in the GAIN makes you psychologically bulletproof.

No matter what occurs, frame the experience as a gain.