I am a behavioural economist, working on issues of identity… - Justine Burns

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I am a behavioural economist, working on issues of identity, discrimination, trust, social cohesion and collective action.

Justine Burns

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About Justine Burns

Justine Burns is a South African economist who is director of the School of Economics at the University of Cape Town (UCT), where she is also a professor. She is a research associate at the university's Southern Africa Labour and Development Research Unit (SALDRU) and Research Unit in Behavioural Economics and Neuroeconomics (RUBEN).

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Treat your customers as an extension of your company

I examine the impact of racial identity on behaviour in trust games played by White, Black and Coloured high school students in South Africa.

Setting goals and working toward them keep employees driven to succeed. Where possible, extend goal setting to customer-service by setting up a system of daily benchmarks or gamifying the process.

I am a behavioural economist, working on issues of identity, discrimination, trust, social cohesion and collective action. - Justine Burns

About Justine Burns

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