Justine Burns Quotes

I am a behavioural economist, working on issues of identity, discrimination, trust, social cohesion and collective action.

Treat your customers as an extension of your company

Hire for character, then focus on training

Setting goals and working toward them keep employees driven to succeed. Where possible, extend goal setting to customer-service by setting up a system of daily benchmarks or gamifying the process.

I examine the impact of racial identity on behaviour in trust games played by White, Black and Coloured high school students in South Africa.

Organizations depend on a happy customer base for sustainable growth and long-term success.