The biggest myth about creativity is that it needs freedom. It doesn’t. It needs constraints. When options shrink, your brain stops repeating and s… - David Epstein

Before building Nest, Tony Fadell gave the team a literal box.

The packaging became a constraint that forced ruthless clarity.

A good project starts by deciding what does not belong.

The precise person you are now is fleeting, just like all the other people you’ve been. That feels like the most unexpected result, but it is also the most well documented.

The labs in which scientists had more diverse professional backgrounds were the ones where more and more varied analogies were offered, and where breakthroughs were more reliably produced when the unexpected arose.