Everybody has a product to sell — no matter whether you’re an employee, a founder, or an investor. It’s true even if your company consists of just yo… - Peter Thiel

Look around. If you don’t see any salespeople, you’re the salesperson.

But then I noticed a deeper result: defining roles reduced conflict. Most fights inside a company happen when colleagues compete for the same responsibilities. Startups face an especially high risk of this since job roles are fluid at the early stages. Eliminating competition makes it easier for everyone to build the kinds of long-term relationships that transcend mere professionalism.

we need unusual individuals to lead companies beyond mere incrementalism.

If anything, we should be more tolerant of founders who seem strange or extreme;