When you are blitzscaling your start-up, growth is so rapid and your organization is pushing its limits in so many ways that multiple things are alwa… - Reid Hoffman
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When you are blitzscaling your start-up, growth is so rapid and your organization is pushing its limits in so many ways that multiple things are always breaking. It’s tempting to fix these things with money, but you have to resist that temptation. Only spend money to fix things that are on the critical path to reach the next phase of scale; everything else can wait. As I described earlier, at PayPal we deliberately avoided spending money on customer service because we knew it wasn’t a critical path. The more you can keep juggling and defer spending, the more likely you’ll be able to raise money without the pressure of a short runway.
Often it’s when you come in contact with challenges other people find hard but you find easy that you know you’re in possession of a valuable soft asset.3
What you say 'no' to is more important than what you say 'yes' to.
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So don’t treat tweeting on the job like an infraction — encourage it! Ask your employees to expense lunches with interesting people. By helping employees invest in their individual networks, you build an environment of trust and reciprocity. And when you ask employees to tap their own networks on behalf of the company, they’ll be more likely to respond favorably.
