Getting to the essence of a story takes a deep understanding of the topic, its context, its fit into the bigger picture, and its relationship to diff… - Greg McKeown

What if the biggest thing keeping us from doing what matters is the false assumption that it has to take tremendous effort? What if, instead, we considered the possibility that the reason something feels hard is that we haven’t yet found the easier way to do it?

When we push back effectively, it shows people that our time is valuable. It distinguishes the professional from the amateur.

The word priority came into the English language in the 1400s. It was singular. It meant the very first or prior thing. It stayed singular for the next five hundred years. Only in the 1900s did we pluralize the term and start talking about priorities.