Remember that impact is the product of two factors: population multiplied times impact per person. - Jared Diamond

The details of which candidate said what during a single televised debate in October 1960 could have given the electoral victory to Nixon instead of to Kennedy, but no details of who said what could have blocked the European conquest of Native Americans.

The central principle of Fritz Bauer's career was that Germans should hold judgement upon themselves. That meant prosecuting ordinary Germans, not just the leaders whom the Allies had prosecuted. [...] The Nazi defendants being prosecuted by Bauer all tended to offer the same set of excuses [...]. Bauer's response, which he formulated again and again at the trials and in public, was as follows. Those Germans whom he was prosecuting were committing crimes against humanity. The laws of the Nazi state were illegitimate. One cannot defend one's actions by saying that one was obeying those laws. There is no law that can justify a crime against humanity. Everybody must have his own sense of right and wrong and must obey it, independently of what a state government says. Anyone who takes part in what Bauer called a murder machine [...] thereby becomes guilty of a crime.

Businesses have changed when the public came to expect and require different behavior, to reward businesses for behavior that the public wanted, and to make things difficult for businesses practising behaviors that the public didn't want. I predict that in the future, just as in the past, changes in public attitudes will be essential for changes in businesses' environmental practices.