To be on brand is to be 100% certain of who you are and what you do, and certainly, in art and in life, is not only completely overrated, it is also … - Austin Kleon

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Engraved portrait of Austin Kleon, facing right

To be on brand is to be 100% certain of who you are and what you do, and certainly, in art and in life, is not only completely overrated, it is also a roadblock to discovery. Uncertainty is the very thing that art thrives on.

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About Austin Kleon

Austin Kleon (born June 16, 1983) is the New York Times bestselling author of Steal Like an Artist, Show Your Work!, and Keep Going.

Biography information from Wikiquote · Portrait adapted from Wikimedia Commons, Larry D. Moore (CC BY)

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If you have one person you’re influenced by, everyone will say you’re the next whoever. But if you rip off a hundred people, everyone will say you're so original.

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