To be on brand is to be 100% certain of who you are and what you do, and certainly, in art and in life, is not only completely overrated, it is also … - Austin Kleon

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To be on brand is to be 100% certain of who you are and what you do, and certainly, in art and in life, is not only completely overrated, it is also a roadblock to discovery. Uncertainty is the very thing that art thrives on.

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About Austin Kleon

Austin Kleon (born June 16, 1983) is the New York Times bestselling author of Steal Like an Artist, Show Your Work!, and Keep Going.

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Additional quotes by Austin Kleon

I don’t believe in art. I believe in artists.” This is actually a pretty good method for studying — if you try to devour the history of your discipline all at once, you’ll choke. Instead, chew on one thinker — writer, artist, activist, role model — you really love. Study everything there is to know about that thinker. Then find three people that thinker loved, and find out everything about them.

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