Listen. Listening is one of those dynamics that sounds like the easiest thing in the world to do, but in reality is one of the hardest. - Don Soderquist

A leader must keep his or her eye on the core customers and core business. I have seen many executives focus so much on new growth that they let the core business slip away.

Leaders demonstrate integrity and character by their actions an their words. They keep their promises. They demonstrate by their behavior the true depth of their beliefs—and it aligns with what they say. When you watch and listen to them, they make you feel like you want to be better yourself.

I was—and am—deeply concerned about the deterioration in ethical standards in our country; the blurring of right and wrong; the dilution of the biblically-based values that made our nation great. It was apparent to me that significant moral erosion was taking place rapidly in every corner of our modern culture—education, politics, sports, entertainment, churches and families.