Tell me what you value and I might believe you,” management guru Peter Drucker once said, “but show me your calendar and your bank statement, and I’l… - Steven Kotler

The move from self-authoring to self-transforming for example? Fewer than 5 percent of us ever make that jump.

A “rich environment” is a combination platter of novelty, unpredictability, and complexity — three elements that catch and hold our attention much like risk. Novelty means both danger and opportunity. To our forbearers, a strange scent in the wind could be prey or predator, but either way it paid to pay attention. Unpredictability means we don’t know what happens next, thus we pay extra attention to what happens next. Complexity, when there’s lots of salient information coming at us at once, does more of the same.

As children we are taught not to play with fire, not how to play with fire.