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" "It is impossible to understand the American public without taking into account the tremendous psychological effect of bringing up a generation of people in a daily environment of advertising. It is impossible to escape the advertising man; his sales talk assaults us in the morning newspaper, in the street car, with billboards along the highways, and in his shameless use of the radio. This means that from morning till night, in the midst of our work as in our recreation, we live constantly in an atmosphere of intellectual shoddiness. Every popular prejudice and vulgar conceit is played upon and pandered to in the interests of salesmanship. Everywhere material interests and herd opinion are strengthened to the loss of personal independence. The tendency is to think and speak for effect rather than out of one's inner life. There is a marked decline the ability to play with ideas, or to live the spiritual life for its own sake. Hence a decline in civilization of interest, humor and urbanity. Advertising tends to make mechanized barbarians of us all.
Everett Dean Martin (July 5, 1880 – May 10, 1941) was an American minister, writer, journalist, instructor, lecturer, social psychologist, social philosopher, and an advocate of adult education.
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The so-called natural sentiments of the average man are mostly the inherited prejudices of the once suppressed classes. The emphasis upon natural goodness is, psychologically speaking, unwillingness to submit such prejudices to wholesome self-criticism. Hence the democratic government tends to support each crowd in its delusion of infallibility. The crowd rationalizes its will to rule in terms of narrow and parochial ideas of righteousness and seeks to force conformity to such ideas upon all. The imagined vindication of the common man's notions of goodness is regarded as the ultimate triumph of righteousness. Hence democracy has always manifested a certain crusading spirit, and the democratic Utopia is envisaged as a sort of Roman peace with "righteousness" established by force rather than assent.