Nobody seriously thinks of television as a viewer's mode of… - Northrop Frye

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Nobody seriously thinks of television as a viewer's mode of perception...No matter how much he wants people to look at his product, the advertiser doesn't realize that television is [the viewer's] way of looking at him, & not his way of reaching them. (p. 95-6)

Northrop Frye

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About Northrop Frye

Herman Northrop Frye (14 July 1912 – 23 January 1991) was a Canadian literary critic and literary theorist, considered one of the most influential of the 20th century.

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Umberto Eco Jorge Luis Borges George Steiner Novalis Aldous Huxley

Additional quotes by Northrop Frye

Metaphor is the language of immanence; metonymy of transcendence. (11C.21)

Finnegans Wake is not a book to read, but a book to decipher: as Joyce says, it's about a dreamer, but it's addressed to an ideal reader suffering from ideal insomnia.

The soul is an immaculate virgin...Then it goes out and gets fucked by the world all day long & staggers back a baggy-eyed old whore, still hoping that after a sleep the Moment of purification will come again. (p. 27)

Nobody seriously thinks of television as a viewer's mode of perception...No matter how much he wants people to look at his product, the advertiser do… - Northrop Frye

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