Nobody seriously thinks of television as a viewer's mode of perception...No matter how much he wants people to look at his product, the advertiser do… - Northrop Frye

The objective world is the order of nature, thinking or reflection follows the suggestions of sense experience, and words are the servomechanisms of reflection.

The use of cliché [is] the use of ready-made, prefabricated formulas designed to give those who are too lazy think the illusion of thinking...If our aim is only to say what gets by in society, our reactions will become almost completely mechanical. That's the direction cliché takes us in...it's no more a product of a conscious mind than the bark of a dog.

When you stop to think about it, you soon realize that our imagination is what our whole social life is really based on....In practically everything we do it's the combination of emotion and intellect we call imagination that goes to work.