When we identify the goal and work backward from there to "remember" how we got there, the research shows that we do better. In a Harvard Business Re… - Annie Duke

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When we identify the goal and work backward from there to "remember" how we got there, the research shows that we do better. In a Harvard Business Review article, decision scientist Gary Klein summarized the results of a 1989 experiment by Deborah Mitchell, J. Edward Russo, and Nancy Pennington. They "found that prospective hindsight — imagining that an event has already occurred — increases the ability to correctly identify reasons for future outcomes by 30%."

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Birth Name: Anne LaBarr Lederer
Alternative Names: Anne LaBarr Duke Annie Lederer Anne Lederer

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Additional quotes by Annie Duke

As with visual illusions, we can't make our minds work differently than they do no matter how smart we are. Just as we can't unsee an illusion, intellect or willpower alone can't make us resist motivated reasoning.

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