The person making the pitch has presumably put a lot of time, thought, and energy into gathering their thoughts and presenting them clearly to an aud… - Jason Fried

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The person making the pitch has presumably put a lot of time, thought, and energy into gathering their thoughts and presenting them clearly to an audience. But the rest of the people in the room are asked to react. Not absorb, not think it over, not consider — just react. Knee-jerk it. That’s no way to treat fragile new ideas.