Education is what survives when what has been learnt has been forgotten. - B. F. Skinner

Now that we know how positive reinforcement works, and why negative doesn't, we can be more deliberate and hence more successful, in our cultural design. We can achieve a sort of control under which the controlled, though they are following a code much more scrupulously than was ever the case under the old system, nevertheless feel free. They are doing what they want to do, not what they are forced to do. That's the source of the tremendous power of reinforcement - there's no restraint and no revolt. By a careful design, we control not the final behavior, but the inclination to behave - the motives, the desires, the wishes. The curious thing is that in that case the question of freedom never arises.

Let men be happy, informed, skillful, well behaved, and productive.

Ethical control may survive in small groups, but the control of the population as a whole must be delegated to specialists—to police, priests, owners, teachers, therapists, and so on, with their specialized reinforcers and their codified contingencies.