Loss Aversion is the idea that people hate to lose things more than they like to gain them. There are very few relationships that psychology is able … - Josh Kaufman

The best businesses in the world are the ones that create the most value for other people.

Before you engage, you won’t know the outcome of the struggle. You may win the day easily, with barely a scratch. You may prevail, after much effort and after earning a few battle scars. You may fall, never to rise again. There may be treasure in the back of the cave, enough to live on in splendor for the rest of your days. There may be nothing. You may win glory and renown, or be considered a fool, worse off than you were before. This is the essence of life. The outcome of your actions and decisions is unknown and unknowable. What separates the adventurer from the bulk of humanity is the willingness to fight in spite of the risks: to meet the enemy on the field of valor, trusting in skill, instinct, and determination to see them through to a good end. There are no certainties and no guarantees. The hero fights anyway.

Consciously sending a mental “message received, safe to proceed” signal to your brain is a simple and surprisingly effective way to make yourself stop fixating on the issue