if you are not careful, you can become what you criticize - Auren Hoffman

simple axiom when dealing with data: the easier it is to join the data, the more the data will be used.

so if you want people to use your data, lace it with join keys.

Even five years ago, very few companies were equipped to leverage external data. Most companies still did not analyze their own data!

But as companies get better and better at finding insights in their internal data, they will look externally for data more and more.

One of the weird things about data companies historically is they often failed on one core value: veracity.

As companies rely more and more on data (and build their machine learning models on data), truth is going to be even more important.