Even five years ago, very few companies were equipped to leverage external data. Most companies still did not analyze their own data!
But as compan… - Auren Hoffman
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Even five years ago, very few companies were equipped to leverage external data. Most companies still did not analyze their own data!
But as companies get better and better at finding insights in their internal data, they will look externally for data more and more.
number one thing to know as a marketer: people do things because other people do those things
One of the big ways that data becomes useful is when it is tied to other data.
The reason for this is simple: data is only as useful as the questions it can help answer. Joining, linking, and graphing datasets together allows one to ask more and different kinds of questions.
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