The more connected a dataset is to other data elements, the more valuable it is. And the easier it is to link your data, the more valuable it becomes… - Auren Hoffman

simple axiom when dealing with data: the easier it is to join the data, the more the data will be used.

so if you want people to use your data, lace it with join keys.

One of the big ways that data becomes useful is when it is tied to other data.

The reason for this is simple: data is only as useful as the questions it can help answer. Joining, linking, and graphing datasets together allows one to ask more and different kinds of questions.

The easier it is to join data, the more data will be transacted, moved, and used.

the easiest way to increase data’s value is by linking it together.

the more join keys, the more valuable to dataset

If you are an investor and you are trying to value a dataset, the easiest thing you can do is first recognize how many join keys there are in this dataset that can allow end-users to bring in additional data.

the easiest way to increase data’s value is by linking it together.

when someone tells you "no one's ever lost money doing X," that's usually a sure sign someone's about to lose money doing X

number one thing to know as a marketer: people do things because other people do those things