the easiest way to increase data’s value is by linking it together. - Auren Hoffman

The most important business skill in the next hundred years is the ability to select and manage vendors
... but there are no good books or bschool courses on it

one of the best ways to evaluate B2B companies is looking at their docs

good UI = good company (they clearly care about the customer)
some of the best = Stripe, Marqeta, Twilio

Your data will be much more valuable if you enable it to be joined with other datasets (even if you make no money off the other datasets). This is the #1 thing that most people who work at data companies do not understand.