There is no cure for illusion. There is only the opportunity for discovery. - Daniel J. Boorstin

While words take time to utter and hear, and require attention to parse their meaning, the impact of the image is instantaneous, its influence decadent. Before the primacy of the image, a salesman or an advertisement would have to describe the attributes of a product in a rational appeal to the intellect. Afterward, it was the mythology of the brand, usually concocted by psychologists, that would sway a consumer’s heart. Likewise, with the rise of the image in politics, the policy platform of a presidential candidate would come to matter less than the ability of his image to convey ineffable or irrelevant values.

"But for Aristotle the meaning was hidden in the particulars of experience. The scope of his work was itself witness to his belief in the unity of experience and his confidence that it could somehow be encompassed by the human mind. And so he confirms his axiom that "the actuality of thought is life.

Freedom means the opportunity to be what we never thought we would be.