If we do not know who the customer is, we do not know what … - Eric Ries

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If we do not know who the customer is, we do not know what quality is.

Eric Ries

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Reid Hoffman Peter Thiel Steve Blank Ben Horowitz Salim Ismail

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Startups exist not just to make stuff, make money, or even serve customers. They exist to learn how to build a sustainable business.

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If we do not know who the customer is, we do not know what quality is. - Eric Ries

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