You want to change something in a computer? Just type over … - Al Ries

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You want to change something in a computer? Just type over or delete the existing material. You want to change something in a mind? Forget it.

Al Ries

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Originators like Al Ries:

David Ogilvy Josh Kaufman Dave Trott Peter Thiel Dan S. Kennedy

Additional quotes by Al Ries

Branding opportunities do not lie in the pursuit of existing markets. Branding opportunities lie in the creation of new markets.

The primary objective of a branding program is never the market for the product or service. The primary objective of a branding program is always the mind of the prospect. The mind comes first; the market follows where the mind leads.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

You want to change something in a computer? Just type over or delete the existing material. You want to change something in a mind? Forget it. - Al Ries

Additional quotes by Al Ries