Look at the design of a lot of consumer products — they're really complicated surfaces. We tried to make something much more holistic and simple. Whe… - Steve Jobs

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Look at the design of a lot of consumer products — they're really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.

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About Steve Jobs

Steven Paul Jobs (24 February 1955 – 5 October 2011) was the Chairman and CEO of Apple Inc., a company he founded with Steve Wozniak in 1976. He was also the CEO of Pixar Animation Studios until it was acquired by the Walt Disney Company in 2006. Jobs was the Walt Disney Company's largest individual shareholder and a former member of its Board of Directors. He is considered to have been a leading figure in both the computer and entertainment industries.

Biography information from Wikiquote

Also Known As

Birth Name: Abdul Lateef Jandali
Alternative Names: Steven Paul Jobs Steven Jobs T. Lateef
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Additional quotes by Steve Jobs

We didn't know much about each other twenty years ago. We were guided by our intuition; you swept me off my feet. It was snowing when we got married at the Ahwahnee. Years passed, kids came, good times, hard times, but never bad times. Our love and respect have endured and grown. We've been through so much together and here we are right back where we started 20 years ago — older, wiser — with wrinkles on our faces and hearts. We now know many of life's joys, sufferings, secrets and wonders and we're still here together. My feet have never returned to the ground.

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