as technology brings us a world of abundance, access will triumph over ownership. - Salim Ismail

renowned consulting firm McKinsey & Company advised AT&T not to enter the mobile telephone business, predicting there would be fewer than one million cellular phones in use by 2000. In fact, by 2000, there were one hundred million mobile phones. Not only was McKinsey's prediction off by 99 percent, its recommendation also resulted in AT&T missing out on one of the biggest business opportunities of modern times.

it now takes an average of between two hundred fifty and three hundred days for a typical Consumer Packaged Goods (CPG) company to move a new product from invention to retail stores' shelves — and

when you move from point A to point B, you can then see point C. But you can't see point C from point A. Iteration/experimentation is the only way.