We used to have public companies that sold products. Now we have public companies that own entire possibilities. - Salim Ismail

as technology brings us a world of abundance, access will triumph over ownership.

Rather than using armies of people or large physical plants, Exponential Organizations are built upon information technologies that take what was once physical in nature and dematerialize it into the digital, on-demand world.

The first stands alone: Massive Transformative Purpose (MTP). As the name suggests, MTP is the ExO's core reason for existing. MTP is the foundation upon which all company actions take place. It establishes a long-term goal for the company so sweeping and profound that it is always within reach yet always unreachable. It sets a moral foundation for all company interactions between all stakeholders. It keeps the company disciplined and on target. It inspires employees and customers. And it galvanizes employee morale and retention.