When there is a lack of clarity, people waste time and energy on the trivial many. When they have sufficient levels of clarity, they are capable of g… - Greg McKeown

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When there is a lack of clarity, people waste time and energy on the trivial many. When they have sufficient levels of clarity, they are capable of greater breakthroughs and innovations – greater than people even realise they ought to have – in those areas that are truly vital.

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About Greg McKeown

Greg McKeown, (born in London, England, in 1977) is a public speaker, business thought leader, consultant, and a New York Times and Wall Street Journal best-selling author. He is also the founder and CEO of THIS, Inc., a leadership and strategy design agency in Silicon Valley. McKeown is a popular blogger for the Harvard Business Review and LinkedIn’s Influencers group, and his writing has appeared in, or been covered by, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine.

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Achieving strategic clarity is hard. It takes asking tough questions about tradeoffs, deep concentration to get to the very essence of the issues and real courage to cut off competing priorities. It is worth the effort because with real clarity, people, teams and organizations can fully mobilize, break through to the next level and achieve something truly great.

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Life today is fast and full of opportunity. The complication is we think we have to do everything. The implication of this is we end up being pulled into endless distractions without pausing to really think. My position is we can make a different choice. We can discern what is really essential. We can design a life that really matters.

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