The Cooperation Theory that is presented in this book is based upon an investigation of individuals who pursue their own self-interest without the ai… - Robert Axelrod

Four factors are examined which can give rise to interesting types of social structure: labels, reputation, regulation, and territoriality. A label is a fixed characteristic of a player, such as sex or skin color, which can be observed by the other player. It can give rise to stable forms of stereotyping and status hierarchies. The reputation of a player is malleable and comes into being when another player has information about the strategy that the first one has employed with other players. Reputations give rise to a variety of phenomena. including incentives to establish a reputation as a bully, and incentives to deter others from being bullies. Regulation is a relationship between a government and the governed. Governments cannot rule only through deterrence, but must instead achieve the voluntary compliance of the majority of the governed. Therefore regulation gives rise to the problems of just how stringent the rules and the enforcement procedures should be. Finally, territoriality occurs when players interact with their neighbors rather than with just anyone. It can give rise to fascinating patterns of behavior as strategies spread through a population.

2. Change the payoffs
A common reaction of someone caught in a Prisoner's Dilemma is that "there ought to be a law against this sort of thing." In fact, getting out of Prisoner's Dilemmas is one of the primary functions of government: to make sure that when individuals do not have private incentives to cooperate, they will be required to do the socially useful thing anyway. Laws are passed to cause people to pay their taxes, not to steal, and to honor contracts with strangers. Each of these activities could be regarded as a giant Prisoner's Dilemma game with many players.

A major goal of investigating how cooperative norms in societal settings have been established is a better understanding of how to promote cooperative norms in international settings. This is not as utopian as it might seem because international norms against slavery and colonialism are already strong, while international norms are partly effective against racial discrimination, chemical warfare, and the proliferation of nuclear weapons. Because norms sometimes become established surprisingly quickly, there may be some useful cooperative norms that could be hurried along with relatively modest interventions.