We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities… - Akio Morita

...the key factor in industry is creativity. I said there are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.

We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.