fathers now spend more time with their kids than mothers did in 1960 - Auren Hoffman

two types of wealthy people:

1. have a few brilliant insights and also do a lot of stupid things
2. avoid doing stupid things and have average insights

it is really easy to do the later, very hard to do the former

B2B buyers are MORE affected by cognitive biases than consumers
when you buy something frequently, you know your preferences. when you buy enterprise software once every 5 years, you rely heavily on mental shortcuts
this is why social proof works so well in B2B (ex: “we’re the category leader in x”)

All great product people can do BD.
And all great BD people can do product.