Henry Ford resumió esto muy bien: «Si le hubiera preguntado a las personas qué era lo que querían —decía— me habrían dicho que un caballo más veloz». - Simon Sinek

Our need to belong is not rational, but it is a constant that exists across all people in all cultures.

if we can help people, this time those with less privilege, remove some seemingly simple obstacles, then they too will have an opportunity to be more productive and lift themselves up to achieve their great potential.

But when a company clearly communicates their WHY, what they believe, and we believe what they believe, then we will sometimes go to extraordinary lengths to include those products or brands in our lives. This