Ultimately, knowledge worker performance comes down to the behaviors of individual knowledge workers. - Thomas H. Davenport

Attention is focused mental engagement on a particular item of business. Items come into our awareness, we attend to a particular item, and then we decide whether to act.

Similarly, one of the most popular HR tools at GE Digital — an early adopter of AI for manufacturing applications — shows workers which jobs in the company are natural next steps from the ones they have now.12 Employees can look privately at the tool to see possible paths they can follow, skills they may need to acquire, or even positions that are open. This helps employees feel that they have more opportunities and that they have more control over their positions in the company.

Since Rosenthal came up with the recommendation idea, Morgan Stanley has been working on a next-best-action (NBA) system to provide its advisors with financial insights to present to clients.