There are fates worse than death," he will tell you. "One fate worse than death is accidentally killing your own men. Another fate worse than death i… - Simon Sinek

He knew that if he wanted to build a real, lasting success, people had to win not for him, not for the shareholders and not even for the customer. For the success to last the employees of Continental had to want to win for themselves.

Instead of asking, “WHAT should we do to compete?” the questions must be asked, “WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?

Por citar a mi madre: «Si tus amigos metieran la cabeza en el horno, ¿también la meterías tú?» Por desgracia, si a Michael Jordan o a Tiger Woods les pagaran por hacer exactamente eso, en realidad podría ponerse de moda.