A Connector might tell ten friends where to stay in Los Ang… - Malcolm Gladwell

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A Connector might tell ten friends where to stay in Los Angeles, and half of them might take his advice. A Maven might tell five people where to stay in Los Angeles but make the case for the hotel so emphatically that all of them would take his advice. These are different personalities at work, acting for different reasons. But they both have the power to spark word-of-mouth epidemics.

Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference · 2002 Verified in 1 source Sign up to see the complete provenance

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About Malcolm Gladwell

Malcolm Timothy Gladwell (born September 3, 1963) is an English-born Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996.

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Also Known As

Alternative Names: Malcolm Timothy Gladwell

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A Connector might tell ten friends where to stay in Los Angeles, and half of them might take his advice. A Maven might tell five people where to stay… - Malcolm Gladwell

About Malcolm Gladwell

Also Known As

Additional quotes by Malcolm Gladwell