What if society stopped telling us to buy more stuff and instead allowed us to create more space to breathe and think? What if society encouraged us … - Greg McKeown

What if society encouraged us to reject what has been accurately described as doing things we detest, to buy things we don’t need, with money we don’t have, to impress people we don’t like?11

We often think of choice as a thing. But a choice is not a thing. Our options may be things, but a choice — a choice is an action. It is not just something we have but something we do.

By abolishing any chance of being bored we have also lost the time we used to have to think and process.

An essential intent, on the other hand, is both inspirational and concrete, both meaningful and measurable. Done right, an essential intent is one decision that settles one thousand later decisions.