On a second front, a powerful new technology platform is developing out of the bowels of the Second Industrial Revolution, speeding the central contr… - Jeremy Rifkin

The Protestant theologian replaced the church’s feudal cosmology with a worldview centered on the personal relationship of each believer with Christ. The democratization of worship fit well with the new communication/energy matrix that was empowering the new burgher class.

For starters, the emerging zero marginal cost economy radically changes our notion of the economic process. The old paradigm of owners and workers, and of sellers and consumers, is beginning to break down. Consumers are becoming their own producers, eliminating the distinction. prosumers will increasingly be able to produce, consume, and share their own goods and services with one another on the Collaborative Commons at diminishing marginal costs approaching zero, bringing to the fore new ways of organizing economic life beyond the traditional capitalist market model.

The social Commons is where we generate the good will that allows a society to cohere as a cultural entity. Markets and governments are an extension of a people’s social identity. Without the continuous replenishment of social capital, there would be insufficient trust to enable markets and governments to function, yet we pejoratively categorize the social Commons as “the third sector” as if it were less important than markets or governments.